24 International Journal of Cultic Studies Vol. 4, 2013
Table 1
HUE: Cult-Like Characteristics and Persuasive Strategies
Members reflect excessive
devotion to an all-knowing,
charismatic leader not
accountable to any authorities.
Self-appointed leader claims to
be direct spokesperson for God.
Group leaders are preoccupied
with making money.
Leader is not accountable to any
authorities.
Leader is venerated and has a
special mission to save the
world.
Group encourages pseudo-
altruistic activity and discourages
legitimate charity work.
Members experience
indoctrination in a system of
absolute beliefs.
Control and distortion of
information exist.
Suppression of individuality and
critical thinking exists.
Group encourages rejection of
old values and beliefs (absolute
freedom).
Group has a polarized us-
versus-them mentality.
Group uses millennial discourse
to instill fear of leaving the
group.
Group reflects some degree of
control of personal life:
economic aspects, occupation of
time, behavior, and even sexual
relations.
Confusing doctrine encourages
blind acceptance and rejection
of logic.
Teachings affect personal
identity and impair psychological
integration.
Teachings encourage members
to distance themselves from the
broader society.
Group promotes establishment
of own brand of morality
outside acceptable social norms
(ends justify the means).
Group uses deception, fear, and
intimidation to influence
members psychologically,
intellectually, and emotionally.
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