Cultic Studies Journal, Vol. 11, No. 1, 1994, Page 26
So far, CBJ has about 30,000 people from eighteen countries on its mailing list. But its core
members are not nearly that numerous. The Scottsdale and Tel Aviv centers have the largest
congregations, with about 300 Immortals each you‟ll find smaller CBJ groups peppered
throughout Europe, Australia and South America. The Immortals are people of all ages and
religious backgrounds, most of them college-educated and in their thirties and forties, most of
them in possession of extremely hip and creative wardrobes and most of them glowing with a
very weird but very inviting happiness. Apparently, one becomes overwhelmed with bliss
when no longer faced with the problem of having to leave this earth and get oneself to
paradise or having to turn into earthworm food or something else really disgusting and
degrading. Plus, if you are an Immortal with an Immortal lover or friend, then you never have
to worry about being alone when an Immortal promises to be with you forever, it is definitely
a long-term type thing.
In July and August each year, a thousand Immortals from around the world go to Scottsdale
to unite with CBJ at the annual “convergence.” This is the sixteen-day cellular intercourse that
all Immortals talk about with glee and longing.
Can you have cellular intercourse if you have not yet experienced your cellular awakening? I
didn‟t know. I was so naive. I was just trying to get through this airplane ride. I began feeling
a little nervous, like I always do whenever an airplane starts bouncing so uncontrollably that
the overhead compartments drop their jaws as if ready to regurgitate” and sure enough, all
the carry-on items started falling onto people‟s heads. I found myself saying a quick prayer as
arms started flailing and people tried to dodge the briefcases and raincoats and those dang
fold-up luggage carts. “Ahhh!” a woman shrieked. People should not shriek on airplanes.
Shrieking on an airplane means death is about to happen, death to all the people on the
airplane.
Then I thought, Wait a second. Maybe there is an Immortal on the flight, headed to Tel Aviv
to be with CBJ. If you‟re on the same flight as an Immortal, does that assure that the plane
won‟t go down? Well, I didn‟t know. Like I said, I was naive.
The turbulence ended, just as turbulence usually does, and we all took a lot of deep breaths,
and eventually I leaned back and thumbed through CBJ‟s book, Together Forever. All through
it are smiling pictures of C, B and J, wearing coordinated outfits. In the book, you are invited
to “sit back, relax and let the words of Charles, BernaDeane and James stimulate your cells.”
I wasn‟t even sure that I wanted to be immortal. Death, after all, is pretty intriguing. Death
could be seen as an unpleasant event you have to go through, like birth, before your plop into
some new place, get smacked and start breathing a whole new oxygen.
But CBJ is convinced that none of us would ever want to die if we could have Heaven right
here. So this is what they are out to achieve: the creation of a new species of human beings
who can live forever together in their same old bodies in a heaven right here on earth.
Or right below me on earth, as was the case at the moment. I watched with interest as the
Hasidic Jews on the airplane got up, put white cloths over their heads, bobbed back and forth
and prayed.
I thought about the way of the Jewish people and I thought about the way of the people who
reared me, the Catholic people, and I thought about the way people everywhere crave order,
meaning and worth. Heaven offers one way of avoiding madness. Heaven, in fact, can be
seen as a place that was invented by the human mind as a way of dealing with the fact that
there is no Heaven. By and large, and at the very least, you could say that the human mind
lacks the equipment needed to hold on to the notion of its own insignificance. The human
mind can get totally stuck in a spasm with a thought like this, and to a lot of people it‟s just
not worth it. It is definitely more convenient to have a priest or a rabbi or a guru organize and
give meaning to the universe on your behalf.
Cultic Studies Journal, Vol. 11, No. 1, 1994, Page 27
But a sexually ambiguous ex-night club singer in a wig?
Well, why not?
***
I got to the meeting. Like most newcomers, I wondered, Just how, exactly, can CBJ make me
immortal? Finding the answer to that question is harder than you might think. The inquiry, in
fact, involves going through a process that significantly challenges the steadiness of the
needle on your own personal beserkness gauge. We‟re talking a serious flirtation with
madness here. We‟re talking a one-way ticket to the tippy-tippy-tippy edge of loo-loo land.
But we‟re getting ahead of ourselves. No one walks into an experience knowing that it will
make his or her mind go kerflooey.
The meeting was held in an auditorium in Ramat Efal, a wealthy Tel Aviv suburb, and it was
there that I witnessed a cellular awakening. It happened after a lot of singing and other
entertainment, which turned out to be a big component of CBJ gatherings, owing, perhaps, to
Charles‟s nightclub roots. Also, there was a great deal of hugging and kissing and caressing of
bodies, which people did because, as one Immortal told me, “I must! In fact, I must hug you
right now!” And so, of course, he came at me. “You are so beautiful,” he said. “I love you,” he
said.
That became a trend.
It is flattering, I‟m sure you‟ll agree, to have a person fall in love with you, but to have 250
people fall in love with you while also falling in love with one another is an awful lot of love for
a mere mortal to know what, exactly, to do with. You begin to feel rude for not loving back.
You may even begin to fake love. After a while, you think you feel love because your brain
can‟t handle the discrepancy.
You are having your first official mind-kerflooey moment.
Seated onstage were Charles, BernaDeane and James --or Chuckbernieandjim, as they are
usually referred to, in one breath --along with Chuck and Bernie‟s 27-year-old immortal son,
Kevin. (They also have a 30-year-old immortal daughter, Kim, who was back in Scottsdale.)
Jim took the microphone and explained the way life works in the “death-oriented culture” into
which all of us were, unfortunately, born. “You are brainwashed by public opinion,” he said.
“You are a member of the biggest cult in the world! You are all fucking cult members until you
decide to jump out of it!” Death, in other words, is just for stupid and lazy people who don‟t
know any better.
Next came BernaDeane. She was a lioness let out of a cage. She growled. She flirted. She
told personal stories. She told of being raped at 15. And over and over again she demanded a
commitment, a promise to live together forever. She demanded more people. If more people
didn‟t show up, she was not coming back to Israel. And she screamed “I want you to see how
important it is to lay some money down on the three of us!” She spun on her heels and threw
her head down. A pause. A breath. She looked up from beneath her long blonde bangs, giant
eyes in a too-small face, a puppy dog, a kitty cat. Suddenly, she threw out a pure sex smile, a
giant come-and-get-me-big-boy-grin, followed by ...a giggle.
“Woooooo!” said the crowd. “Weee! Woooo!”
The cellular awakening I witnessed happened to a curly-haired Israeli woman in a state of
near hysteria. She was handed a microphone. She was weeping. She was shaking so hard she
needed help standing.
“I feel!” she shouted finally. “I feel! I don‟t know what I feel. It‟s something I‟ve never been
through, my body is making the choice, my body is talking to me, my body is saying so many
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