Cultic Studies Journal, Vol. 13, No. 1, 1996, page 64
television, should be formulated to convey information that is necessary to make an
appropriate selection. Self-praising should be avoided.
4. In advertising services as a private consultant, the subscribing consultant must advertise
the services in a manner that accurately informs the public of professional services,
expense, and available techniques of consulting.
5. The subscribing consultant may list the following: highest relevant degree, type and
level of certification and/or license, address, telephone number, and type and/or
description of services. Such information must not contain false, inaccurate, misleading,
partial, out-of-context, or deceptive material or statements.
6. Subscribing consultants do not present their affiliation with any organization in such a
way that would imply inaccurate sponsorship or certification by that organization.
7. A subscribing consultant shall not knowingly make a representation about his or her
ability, background, or experience, or that of a partner or associate, or about the fee or
any other aspect of a proposed professional engagement, that is false, fraudulent,
misleading, or deceptive, and that might reasonably be expected to induce reliance by a
member of the public.
8. A false, fraudulent, misleading or deceptive statement or claim in this context includes a
statement or claim which:
a. Contains a material misrepresentation of fact
b. Omits any material fact that is necessary to make the statement, in light of all
circumstances, from being misleading
c. Is intended or is likely to create an unqualified expectation
d. Relates to professional fees other than
(1) A statement of the fee for an initial consultation a statement of the fee
charged for a specific service and any refund policy
(2) A statement of the range of fees for specifically described services, provided
there is a reasonable disclosure of relevant variables and considerations so that
the statement is not likely to be misunderstood
(3) A statement of specified hourly or daily rates, provided the statement makes clear
that the total charge will vary according to the number of hours or days devoted to the
matter
This article is an electronic version of an article originally published in Cultic Studies Journal, 1996, Volume 13,
Number 1, pages 95-106. Please keep in mind that the pagination of this electronic reprint differs from that of the
bound volume. This fact could affect how you enter bibliographic information in papers that you may write.

Cultic Studies Journal, Vol. 13, No. 1, 1996, page 65
Book Reviews
“Crazy” Therapies: What Are They? Do They Work? Margaret Thaler Singer
and Janja Lalich. Jossey-Bass, San Francisco, CA, 1996, 286 pages.
Anyone who has experienced a period of intense emotional distress, or struggled with
psychological problems that seem too complex or over-whelming to resolve without outside
help, knows the feeling of vulnerability that such a state of mind can engender. Just as a
medical patient diagnosed with a serious illness may be drawn to the empty promise of a
questionable “miracle cure,” those who are struggling with profound psychological problems
may be similarly attracted to a wide range of dubious therapeutic methods. While many of
these faddish and unorthodox therapies may seem to offer dramatic and positive results,
they are often of little value and may even be harmful to those seeking help. Unfortunately,
there has been little practical information available to the public with which to assess the
vast number of different kinds of therapies offered. The need for a kind of “consumer
reports,” practical guide in this arena has now been rationally and skillfully answered with
the publication of Dr. Margaret Singer and Janja Lalich‟s most recent book, “Crazy”
Therapies.
Written in a clear, highly entertaining, and popular style, “Crazy” Therapies is just the book
for anyone trying to wend their way through the daunting therapeutic maze to find a
therapist who will truly be best suited to their personal needs. Had Singer and Lalich written
this guide in more dispassionate, academic language, the information presented would have
been no less useful but could easily have failed to reach those who need it most. With its
popular approach, including a series of original cartoons --with such entertaining captions
as AI Channel Barbie” and “You‟ve Got to Get Worse Before You Get Better” --and the kinds
of snappy subtitles – “Cry, Laugh, Attack, Scream --Cathart Your Brains Out” --that might
at first glance be associated with a less serious book, “Crazy” Therapies actually hits the
mark straight on. Such writing not only helps lighten the burden for those trying to fathom
this often too self-consciously heavy arena, but also the book‟s humor and cynicism are
ultimately empowering for those who might otherwise put their prospective therapists on a
precarious pedestal and fail to ask the hard and probing questions they must ask of such
practitioners before signing up.
“Crazy” Therapies not only exposes the rickety underpinnings of such New Age therapies as
alleged past life/future life therapy, channeling, rebirthing, and numerous others, but also it
presents a vital survival guide to such dangerous pitfalls as Asexual hanky-panky” between
patient and therapist. Perhaps most important, this essential guide offers readers the kind
of practical and sage advice needed to evaluate any new therapeutic approaches that are
bound to come along in the future, and pro-vides a crucial checklist of questions to ask a
prospective therapist, along with guidelines for distinguishing between good and bad
therapy both up-front and in the ongoing course of the therapeutic experience.
Full of practical wisdom and invaluable insights, “Crazy” Therapies is the kind of
indispensable book one hopes will be distributed to as wide an audience as possible. Any
prospective client who reads it before entering into the therapeutic process will likely be
inoculated against much of the harm that can otherwise come from becoming vulnerable to
a therapist who either genuinely does not have the client‟s best interests at heart, or who
practices ill-conceived methods that may not be helpful--and may actually turn out to be
harmful --in spite of the therapist‟s best intentions.
Keith Harary, Ph.D.
Research Director
Institute for Advanced Psychology
Tiburon, California