Cultic Studies Journal, Volume 17, 2000, Page 137
―brainwashing hoax,‖ diversity in religion, and how to judge and not judge a group. The text
ends in a spirit that encourages the reader to be open and accepting of new ways of belief.
The first section contains advice familiar to most cult information volunteers of any
persuasion: calm down, collect information, and stay in communication without using a lot
of negative words. But there are peculiar assumptions. One is that the cultist even wants to
talk to the family another is that everyone overreacts when someone they know joins a
strange group. The book claims that really bad groups are rare, and that there are no
victims (p. 36), merely people who choose differently. On page 18, the author suggests that
a person who can maintain a supportive communication with a member, despite disagreeing
with the beliefs of the group, is ―a rare diamond.‖ Page 21 offers general advice on how to
fix communication once it breaks down, for example, asking an intermediary or friend to
help. Common sense suggestions for gathering information include visiting the group,
reading group literature and websites, and talking to scholars who have studied the group.
―Do Not‖ advice takes up more than half of the booklet. To summarize: The media is not a
good source as it concentrates on the sensational. Never pay anyone called an exit
counselor (―mercenary haranguer‖ on page 56), and by all means stay away from illegal,
brutal deprogrammers [though they are rare these days]. ―Free‖ help is available by calling
the hotline. Do not read books by ex-members as most are biased and cannot be accurate.
Do not listen to those religionists who preach against the theology of groups they do not
like.
Brainwashing and thought reform theory is said to be a hoax. Pages 89 to 90 targets
psychiatry and ―most psychology‖ as anti-religion and pro-drug: ―Possibly there are
members of the psychiatric clique that come from a place of deep spirituality. Please let us
know if you find one.‖ The book suggests that one find a counselor who ―has spiritual
grounding,‖ but does not offer a clear definition of what that means.
Only two scholars are mentioned, David Bromley and Anson Shupe, in reference to a satire
―latched onto by the media‖ about a sect called TNEVNOC (p. 47). Bromley and Shupe
invented a group that ―pried‖ females away from their families, compelled them to eat the
flesh and drink the blood of the dead leader, and even marry that dead leader. If you have
not noticed, the group is convent spelled backwards. This is one example of the crude effort
to demean ―anti-cultists‖ in “Cult” Alert.
The book is a crude addition to the cult awareness literature. Over 100 cartoons illustrate
the text. 108 are male figures as compared to only 8 female. Almost all of them appear
derivative of simple cartoon styles from the late 1930s and early 40s. The 800 number is
printed in large type around twelve times throughout the book. The book‘s parting advice is
that it is ―okay to judge‖ these groups, but ―judge them by the results they produce.‖ Yet
the very next sentence asks: ―Do they promote peace and goodwill?‖ As if promotion equals
results.
The book offers no specific leads, no bibliography, no counselors or resources other than its
own contact information via e-mail or phone. No address is listed. If you contact this ―CAN,‖
you may be asked to give out your name and address and information about the group that
concerns you. Do that with caution, and ask yourself: Do they really give out ―free‖
lunches?
Joe Szimhart
Cult Information Specialist and Consultant
Pottstown, PA
―brainwashing hoax,‖ diversity in religion, and how to judge and not judge a group. The text
ends in a spirit that encourages the reader to be open and accepting of new ways of belief.
The first section contains advice familiar to most cult information volunteers of any
persuasion: calm down, collect information, and stay in communication without using a lot
of negative words. But there are peculiar assumptions. One is that the cultist even wants to
talk to the family another is that everyone overreacts when someone they know joins a
strange group. The book claims that really bad groups are rare, and that there are no
victims (p. 36), merely people who choose differently. On page 18, the author suggests that
a person who can maintain a supportive communication with a member, despite disagreeing
with the beliefs of the group, is ―a rare diamond.‖ Page 21 offers general advice on how to
fix communication once it breaks down, for example, asking an intermediary or friend to
help. Common sense suggestions for gathering information include visiting the group,
reading group literature and websites, and talking to scholars who have studied the group.
―Do Not‖ advice takes up more than half of the booklet. To summarize: The media is not a
good source as it concentrates on the sensational. Never pay anyone called an exit
counselor (―mercenary haranguer‖ on page 56), and by all means stay away from illegal,
brutal deprogrammers [though they are rare these days]. ―Free‖ help is available by calling
the hotline. Do not read books by ex-members as most are biased and cannot be accurate.
Do not listen to those religionists who preach against the theology of groups they do not
like.
Brainwashing and thought reform theory is said to be a hoax. Pages 89 to 90 targets
psychiatry and ―most psychology‖ as anti-religion and pro-drug: ―Possibly there are
members of the psychiatric clique that come from a place of deep spirituality. Please let us
know if you find one.‖ The book suggests that one find a counselor who ―has spiritual
grounding,‖ but does not offer a clear definition of what that means.
Only two scholars are mentioned, David Bromley and Anson Shupe, in reference to a satire
―latched onto by the media‖ about a sect called TNEVNOC (p. 47). Bromley and Shupe
invented a group that ―pried‖ females away from their families, compelled them to eat the
flesh and drink the blood of the dead leader, and even marry that dead leader. If you have
not noticed, the group is convent spelled backwards. This is one example of the crude effort
to demean ―anti-cultists‖ in “Cult” Alert.
The book is a crude addition to the cult awareness literature. Over 100 cartoons illustrate
the text. 108 are male figures as compared to only 8 female. Almost all of them appear
derivative of simple cartoon styles from the late 1930s and early 40s. The 800 number is
printed in large type around twelve times throughout the book. The book‘s parting advice is
that it is ―okay to judge‖ these groups, but ―judge them by the results they produce.‖ Yet
the very next sentence asks: ―Do they promote peace and goodwill?‖ As if promotion equals
results.
The book offers no specific leads, no bibliography, no counselors or resources other than its
own contact information via e-mail or phone. No address is listed. If you contact this ―CAN,‖
you may be asked to give out your name and address and information about the group that
concerns you. Do that with caution, and ask yourself: Do they really give out ―free‖
lunches?
Joe Szimhart
Cult Information Specialist and Consultant
Pottstown, PA

















































































































































